Organic VS Vegan

To vegan or not to vegan, that it the question…

After having a converstation in my 1:1 with Emma and Elizabeth about potentially writing an article on organic vs vegan beauty. Having thought more about it, this may not be the best decision for my blog. I do not want to cause offence or emit any kind of negativity so may leave it alone.

The definition of vegan is a person who does not eat or use animal products. I've been thinking about what my brand manifesto will be and the vegan issue keeps cropping up.

Social media is exploding with vegan beauty right now with Lime Crime, Jeffrey Star and Kat Von D's make-up line fronting the online vegan market. However I don't really buy it, I am all for animal rights and and buy cruelty free, but I feel the vegan market is more green washing than good practise.  

 As I am not that familiar with vegan brands I decided just to type the word vegan and makeup into google to see what came up. One of the first options was Superdrug's own brands- B. Makeup.

I had no idea this brand was vegan, I am surprised, it is really that easy and affordable to buy vegan brands? Maybe not, after visiting the website and scanning for a vegan logo, it was apparent that the only certification this brand has is the leaping bunny cruelty free certification sitting alone at the bottom of the page. But I thought this was a premium vegan brand? Would they not have the certified vegan logo on show? Or at least have a combined cruelty free and vegan certification? Not as far as I can see...

 I thought the ingredients list on a random product might help me determine whether this brand is vegan like they say, or could it be that only selected products are vegan? Its hard to say, because there isn't an ingredients list available on the product I chose, which was the B. sweet Popping Candy Highlight Serum. If a brand is vegan, why would they hide their ingredients? Rather than being transparent, this suggests there maybe something to hide in this already confusing situation. 

So as it stands, I know this brand is cruelty free, but I don't know if they are a "premium vegan make-up brand". 

As I am not personally vegan and find it all a bit confusing my blog will not be exclusively vegan, but market posts that do not use animal products as vegan to appeal to that audience.