The blog ethos is vital for the project; it enables the
readers to understand exactly what the project aims to do and how it does that.
A carefully put together section is required, as it will set the tone for the
rest of the content. I want my readers to be clear with what content to expect
as the search for organic beauty is harder than it seems with marketing strategies
such as greenwashing.
I have decided my
blog will not be exclusively vegan friendly, I find the vegan beauty world
confusing and as I am not vegan personally, I do not have the current passion
to delve deeper.
Looking at RMS beauty’s philosophy/ethos had helped me
identify what needs to be included, and what is beneficial for me as the
reader.
RMS beauty have a section dedicated to the ‘world of RMS’
which is really helpful for the reader, the first section being their
philosophy, which outlines the strict use or organic products and past personal
experience when it comes to chemicals in regular beauty products. I know when I
purchase a product from RMS I can feel comfortable in knowing all about the
product ingredients and company just from one page.
The project ethos isn’t only important to my reader but for
me personally, the project ethos will be a useful guide when looking into new
products to review.
"After many years in the fashion and make-up industry,
I've learned a lot about the impact of daily exposure to chemicals in beauty
care products. I've seen what works and what doesn't live up to its promises. I
see the results of taking a quick-fix approach to looking good. I know
first-hand the price our health can pay in the pursuit of beauty. I realized
that what women need is a cosmetics line that is as pure as possible, one that
creates a solid foundation for anti-aging and long-term beauty."
Quote source: http://www.rmsbeauty.com/pages/about-us
Looking at a few organic beauty bloggers ‘about me’ page I
have found what I would like to avoid in my text, here is Amanda from
theorganicbunny.com, her mission is to prove that an organic lifestyle can
still be glamorous, which personally I feel is a much known fact among the
organic beauty community, with the likes of Amanda Kerr choosing organic
products.
As well as organic beauty there is a ‘home’ section on
Organic Bunny, I was confused to find a hot pink plastic kitchen appliances set,
which is not organic, environmentally friendly or natural. It shouldn’t be
there in my eyes, so I am hoping not to make mistakes like this that would
cause my readers to lose faith or interest in my blog.
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