Liladescent Ethos and Philosophy

The blog ethos is vital for the project; it enables the readers to understand exactly what the project aims to do and how it does that. A carefully put together section is required, as it will set the tone for the rest of the content. I want my readers to be clear with what content to expect as the search for organic beauty is harder than it seems with marketing strategies such as greenwashing.

 I have decided my blog will not be exclusively vegan friendly, I find the vegan beauty world confusing and as I am not vegan personally, I do not have the current passion to delve deeper.

Looking at RMS beauty’s philosophy/ethos had helped me identify what needs to be included, and what is beneficial for me as the reader.

RMS beauty have a section dedicated to the ‘world of RMS’ which is really helpful for the reader, the first section being their philosophy, which outlines the strict use or organic products and past personal experience when it comes to chemicals in regular beauty products. I know when I purchase a product from RMS I can feel comfortable in knowing all about the product ingredients and company just from one page.

The project ethos isn’t only important to my reader but for me personally, the project ethos will be a useful guide when looking into new products to review.

"After many years in the fashion and make-up industry, I've learned a lot about the impact of daily exposure to chemicals in beauty care products. I've seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty."

Quote source: http://www.rmsbeauty.com/pages/about-us

Looking at a few organic beauty bloggers ‘about me’ page I have found what I would like to avoid in my text, here is Amanda from theorganicbunny.com, her mission is to prove that an organic lifestyle can still be glamorous, which personally I feel is a much known fact among the organic beauty community, with the likes of Amanda Kerr choosing organic products.

As well as organic beauty there is a ‘home’ section on Organic Bunny, I was confused to find a hot pink plastic kitchen appliances set, which is not organic, environmentally friendly or natural. It shouldn’t be there in my eyes, so I am hoping not to make mistakes like this that would cause my readers to lose faith or interest in my blog. 

Organic VS Vegan

To vegan or not to vegan, that it the question…

After having a converstation in my 1:1 with Emma and Elizabeth about potentially writing an article on organic vs vegan beauty. Having thought more about it, this may not be the best decision for my blog. I do not want to cause offence or emit any kind of negativity so may leave it alone.

The definition of vegan is a person who does not eat or use animal products. I've been thinking about what my brand manifesto will be and the vegan issue keeps cropping up.

Social media is exploding with vegan beauty right now with Lime Crime, Jeffrey Star and Kat Von D's make-up line fronting the online vegan market. However I don't really buy it, I am all for animal rights and and buy cruelty free, but I feel the vegan market is more green washing than good practise.  

 As I am not that familiar with vegan brands I decided just to type the word vegan and makeup into google to see what came up. One of the first options was Superdrug's own brands- B. Makeup.

I had no idea this brand was vegan, I am surprised, it is really that easy and affordable to buy vegan brands? Maybe not, after visiting the website and scanning for a vegan logo, it was apparent that the only certification this brand has is the leaping bunny cruelty free certification sitting alone at the bottom of the page. But I thought this was a premium vegan brand? Would they not have the certified vegan logo on show? Or at least have a combined cruelty free and vegan certification? Not as far as I can see...

 I thought the ingredients list on a random product might help me determine whether this brand is vegan like they say, or could it be that only selected products are vegan? Its hard to say, because there isn't an ingredients list available on the product I chose, which was the B. sweet Popping Candy Highlight Serum. If a brand is vegan, why would they hide their ingredients? Rather than being transparent, this suggests there maybe something to hide in this already confusing situation. 

So as it stands, I know this brand is cruelty free, but I don't know if they are a "premium vegan make-up brand". 

As I am not personally vegan and find it all a bit confusing my blog will not be exclusively vegan, but market posts that do not use animal products as vegan to appeal to that audience.