Project Brief

The brief I have set involves creating an online blog that blends spirituality and environmentalism in regards to cosmetics and personal care products, which intends to offer alternative solutions to regular beauty products. The blog focuses is beauty and wellbeing, emphasising going green does not mean sacrificing individual style, but rather enhancing it. I read Starre Vartan’s book The Eco Chick Guide to Life: How to be Fabulously Green and Christie Matheson’s book Green Chic: Saving the Earth in Style. Both in which argue that going green is timeless and doesn’t mean throwing out all possessions and starting again, but gradually replacing items. Making more conscious decisions when purchasing new items.

What to expect:

•          Certified organic product reviews  
•          Simple skincare and haircare routines
•          A crystal of the week feature
•          Articles that aim to address social issues (I.e. the availability of make-up for deeper skin tones)
•          Ingredients to avoid
•          Focusing on mental wellbeing as well as physical
•          Indulgent, sustainable luxuries (I.e. bathing in sustainable oils)

The project will be presented in blog format, at the proposal stage I was unsure on whether to create a website, blog, or both. So far, the discussions I have had with i.t technicians, peers and tutors it would seem the best route to explore is a blog.

With a blog, it enables for on the go readership with the use of smart phones, speaking to my peers, this is the method the majority of them use. It makes sense for my target market, as the age range is that of my peers.

I want to keep my blog layout as simple as possible, with two main tabs beauty and lifestyle. I want to have a timeline of posts like a conventional blog, but also have the categories within each tab to be clickable. So not only will the content be read as it is posted, but it will be easy to search for a past post for reference.