#smartgirlsgogreen is a hashtag used by Content Beauty one of the competitors mentioned in my proposal. I
have learnt much more about the shop since my proposal and has become my
favourite online beauty and wellbeing stores. What attracts me most to the London based shop/website is the completely transparency with customers, ingredients are clearly
listed and explained with a list of ingredients that it doesn’t contain, so you
can be really sure of what you are purchasing. The products are all free from ‘bad
mojo’ which is light hearted and fun, as at times the subject can be really
serious when talking about contaminants of emerging concern.
The communication
between the company and customers is also impressive, most questions are answered
via their Instagram page and it feels as though they truly value their customers,
which I can’t say for many normative corporations (which only seem to respond to negative comments-I'm talking about you Lime Crime!) This is something I have to
be very aware of, I want to produce informative and helpful posts that are unbiased
and transparent with my readers. I feel my passion and dedication is important
for this project to be a success.
Some other brands I've discovered through Content Beauty are:
Some other brands I've discovered through Content Beauty are:
W3LL PEOPLE is an uncommon beauty dream team founded by an elite makeup artist, cosmetic dermatologist and treehugging entrepreneur. We're passionate about making positive choices in life, particularly when it comes to self care. Skin, our largest organ, absorbs about 80% of what we put on it. This crucial fact drives our mission to create super premium quality cosmetics without using the potentially harmful artificial chemicals found in most conventional makeup.
- w3llpeople.com/index.php/our-story/
Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible. The ethical-sustainable approach embodied in each piece is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin.
- iliabeauty.com/pages/about
Founded by veteran makeup artist Kirsten Kjær Weis, Kjær Weis cosmetics was created to fulfill a need for natural and organic color makeup that doesn’t compromise luxury or performance. Years of research and development have gone into what you see here: a high-performance makeup, created from the most luxurious organic ingredients in the world. And did we mention it all comes in a gorgeous silver signature “KW” compact?
- kjaerweis.com/philosophy/
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